dncCoop.com - How much is your site worth?
Lokacija: Hosting :: SEO Tools   |   Autor: cacan @ 8:57   |  

How much is your site worth?

Dakle, svasta… ovi moji linkovi i informacije sto si ih skupljam nekom drugom bi vrijedili $900… yeah, right… ;-) Meni vrijeme bar $10K ;-)

Kako god, lijepo da se netko sjetio uzeti vise parametara i prema njima raditi procjenu vrijednosti pojedine (pod)domene… kao i za Alexu, i ovaj tool je dobar samo za odokativnu relativnu usporedbu vise domena, nikako za realnu procjenu vrijednosti neke domene… ocito da autori dolaze iz sredine gdje se sve mjeri iskljucivo u $$$, a i marketinski bolje zvuci kad nesto vrijedi $xxxxx, nego xxxxx kikirikija… ;-)

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    The Value of Email Marketing
    Lokacija: SEO Tools   |   Autor: cacan @ 11:41   |  

    The Value of Email Marketing

    On average, email marketing generates an average return of $51.45 for every dollar spent in 2006, according to the Direct Marketing Association.

    If that statistic alone doesn’t convince you of the value that email marketing can add to your business, nothing will! Of course, there are heaps of reasons why email marketing is so popular—it’s extremely cost-effective and timely, it helps build lasting relationships with specific segments, sub-segments, and even individuals within your audience, it integrates well with other marketing tactics, including viral marketing, and so on—but that statistic really should make anyone who operates online sit up and take notice.

    Are you making that kind of money from your email marketing efforts?

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    Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups
    Lokacija: SEO Tools   |   Autor: cacan @ 9:49   |  

    Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups

    “If you build it, they will come.” That might have worked for Kevin Costner in the Field of Dreams, but if you’ve built a good site and are expecting people to just show up, you’ll be waiting a very long time. The days of setting up shop and automatically getting traffic just by being online are over. Today, if you want to have success on the web you need a unique angle and a reputable brand so that visitors have something to remember you by.

    Branding distinguishes you from your competition, and having a unique identity is especially important on the Internet, because buying from a competitor’s site instead of yours is just a click away. But despite its importance, surprisingly, most webmasters have either never heard of branding, or just choose to ignore it.

    If you have heard of branding, then you’ve probably heard two things: it takes a long time to see results, and it’s expensive. While that is definitely true about traditional branding, Web 2.0 branding is flipping the traditional model on its head. By using offline and online DIY (do it yourself) methods and some guerilla marketing techniques, you can build, announce, and control your brand without having to spend loads of money. The following tips should help you on your way:

    Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups

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    Valid redirekcija - 301 (Moved permanently)
    Lokacija: SEO Tools   |   Autor: cacan @ 10:10   |  

    Na Google Sitemaps Official Blogu se moze naci uputa za redirekciju stranica koju Google smatra ispravnom (ne smatra pokusajem varanja).

    Webmaster Help Center (301 (Moved permanently) )

    // PHP code - Permanent redirection
    header("HTTP/1.1 301 Moved Permanently");
    header("Location: http://cacan.blog385.com/");

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    Stop Google Pagerank drain, leak…
    Lokacija: SEO Tools   |   Autor: cacan @ 11:08   |  

    U interviewu koji je Matt Cutts dao za Searchblog moze se pronaci pouzdan recept za zaustavljanje Google Pagereank draina. ;-)

    …If someone wanted to sell links purely for visitors, there are a myriad number of ways to do it that don’t affect search engines. You could have paid links do an internal redirect, and then block that redirecting page in robots.txt. You could add the rel="nofollow” attribute to a link, which tells search engines that you can’t or don’t want to vouch for the destination of a link. The W3C decided to add a “INDEX, NOFOLLOW” meta tag to their sponsor page, which has the benefits that the sponsor page can show up in search engines and that users receive nice static links that they can click on, but search engines are not affected by the outlinks on that page. All of these approaches are perfectly fine ways to sell links, and are within our quality guidelines…


    The “rel” attribute
    As of 18th January 2005, Google, together with other search engines, is recognising a new attribute to the anchor tag. The attribute is “rel", and it is used as follows:-

    link text

    The attribute tells Google to ignore the link completely. The link won’t help the target page’s PageRank, and it won’t help its rankings. It is as though the link doesn’t exist. With this attribute, there is no longer any need for javascript, forms, or any other method of hiding links from Google.

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    Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts
    Lokacija: WebDev :: Zanimljivi linkovi :: SEO Tools   |   Autor: cacan @ 11:22   |  

    Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts

    This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff here, here, and here.  I decided I’d dig backwards and document some of the older stuff.  I dated it accordingly.  Here it is:

    1. http://www.mattcutts.com/blog/dashes-vs-underscores/
    Matt recommends using dashes over underscores to delimit words in urls. 2005.
    Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.

    2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/
    Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.

    3. http://www.mattcutts.com/blog/whats-an-update/
    Google updates their index data — including backlinks and PageRank all the time.  However, they export and publish new backlinks and PageRank data approximately every three months.  New backlinks and PageRank are meaningless — it is not an update.  The information is likely already factored in for awhile before you see it. 2005.

    4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/
    Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it.  I suspect this is a heuristic for detecting hidden text. 2005.

    5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
    If you sell links, Matt says you should use link condoms.  Otherwise your reputation may fall.  I assume this means they will devalue your outbound links. 2006.

    6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in.  Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.

    7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.

    8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Use user-friendly URLs like “african-elephants.html,” and not “343432ffsdfsdfdfasffgddddd.html.” Don’t overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.

    9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Assign unique, descriptive <title> tag and headings to every page. Vanessa Fox. 2006.

    10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.

    11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.

    12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.

    13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
    Earned-links are earned and given by choice.  Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.

    14. http://www.mattcutts.com/blog/google-analytics/
    Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.

    15. http://www.mattcutts.com/blog/text-link-follow-up/
    Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.

    16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/
    Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.

    17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
    External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.

    18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
    Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html.  Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.

    19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
    Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.

    20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
    Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.

    21. http://www.mattcutts.com/blog/sitemaps-interview/
    404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear).  Most web masters use 404s as 410s anyway. 2006.

    Following these tips will probably help you rank better, so long as you actually trust Matt Cutts.  I’d assert it’s wise to approach some of his advice with skepticism, since I’m sure Google gives him guidelines as to what he can actually say, but following the advice above won’t get you into any trouble.

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    SEO Tools - Search Engine Position Tool
    Lokacija: WebDev :: SEO Tools   |   Autor: cacan @ 20:49   |  

    Jednostavan i ugodan SEO tool… na stranici ima i hrpa drugih SEO toolsa… ;-)

    Search Engine Position

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