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08.03.2007.

Customer value and the network effect
Lokacija: Mozdano mlijeko :: Posao :: Zanimljivi linkovi   |   Autor: cacan @ 13:26   |  

Clanak o odlicnom radu koji govori o tome da i non-buying useri imaju svoju vrijednost… zapravo, njihova vrijednost moze biti i veca od buying usera… zanimljivo…

Rad se nalazi ovdje

What’s the value of a customer who doesn’t buy anything? If you’re running a hot dog stand, the answer is probably “zero.” But if you’re running a two-sided market - a market, like eBay or Monster.com or AdWords or YouTube or Digg or even Second Life, that needs to attract both buyers and sellers (or content generators and content consumers) - the answer may be “a lot.” EBay, for instance, earns most of its money from its sellers, who pay the company a fee whenever they sell something through the auction site. The buyers don’t have to pay when they make their purchases. But while eBay receives no direct revenue from the buyers, the buyers nevertheless represent a crucial set of customers for the company - without buyers, there’d be no sellers and hence no business.
Nastatvak: Customer value and the network effect





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