On average, email marketing generates an average return of $51.45 for every dollar spent in 2006, according to the Direct Marketing Association.

If that statistic alone doesn’t convince you of the value that email marketing can add to your business, nothing will! Of course, there are heaps of reasons why email marketing is so popular—it’s extremely cost-effective and timely, it helps build lasting relationships with specific segments, sub-segments, and even individuals within your audience, it integrates well with other marketing tactics, including viral marketing, and so on—but that statistic really should make anyone who operates online sit up and take notice.

Are you making that kind of money from your email marketing efforts?