Stop Google Pagerank drain, leak…
Lokacija: SEO Tools   |   Autor: cacan @ 11:08   |  

U interviewu koji je Matt Cutts dao za Searchblog moze se pronaci pouzdan recept za zaustavljanje Google Pagereank draina. ;-)

…If someone wanted to sell links purely for visitors, there are a myriad number of ways to do it that don’t affect search engines. You could have paid links do an internal redirect, and then block that redirecting page in robots.txt. You could add the rel="nofollow” attribute to a link, which tells search engines that you can’t or don’t want to vouch for the destination of a link. The W3C decided to add a “INDEX, NOFOLLOW” meta tag to their sponsor page, which has the benefits that the sponsor page can show up in search engines and that users receive nice static links that they can click on, but search engines are not affected by the outlinks on that page. All of these approaches are perfectly fine ways to sell links, and are within our quality guidelines…


The “rel” attribute
As of 18th January 2005, Google, together with other search engines, is recognising a new attribute to the anchor tag. The attribute is “rel", and it is used as follows:-

link text

The attribute tells Google to ignore the link completely. The link won’t help the target page’s PageRank, and it won’t help its rankings. It is as though the link doesn’t exist. With this attribute, there is no longer any need for javascript, forms, or any other method of hiding links from Google.

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